10 Ways To Get Serious About Social Media
6.) Profile Picture
Make sure it is professional but shows your personality and reflects who you are. If you’re funny, don’t have a serious head shot. But make sure you are using it across all your profiles so they match and you’re easy to find. You need to remember that the people may not know you and they need to easily be able to be aware that you are the same person across your profiles.
Make them compelling. Make them fitting of the season or of your newest product launch. Whatever you do, don’t waste your cover photo space. Make sure it reflects what it is your branding yourself as.
7.) Careful of SPAMMING
I get asked to post things to my network daily and I choose not to post 90% of things. It isn’t because I don’t want to help people out, but it gets to be too random and all over the place especially if it doesn’t situate to your brand. Be careful what you are posting and if it is relevant to what you are trying to achieve with social media. Don’t send mass messages and don’t try to over sell yourself because people get annoyed. Everyone hates those aggressive sales people that are pushy so don’t be one.
Actors like to connect with other actors. Look online in Facebook Groups, Google+ Communities and other online clubs or organizations. Community is important. Social media is interactive, it’s engaging.
9.) Serious about hash tags.
It still blows me away when I go to Instagram or Twitter and search under #Vancouveractors how very few Vancouver actors come up, it’s mostly photographers. Yet there are so many Vancouver actors (they clearly must be hiding under a rock) and here is a way that by one phrase on a hashtag it opens up a world to find like-minded people that have the exact same passion as you. Figure out key phrases people might use when looking for content such as: #actors, #actorlife and #VANCOUVERACTORS and then search for those phrases. Now don’t go and just try to sell yourself to these people but engage with them.
10.) Add value but personalize it.
Figure out why you stand out. What makes you “you” and why would people be intrigued by that? Add value to your brand and always be personable.
-An Apple A Day
Michelle Apples xx